Adidas - It’s Time to Address The Imbalance
Adidas installed eight statues of female changemakers to celebrate women who are breaking boundaries in the worlds of sport, fashion and culture.
The activity follows research that revealed London has more statues of men (21%) and animals (8%) than it does of women (4%).
The women who have been made into the 3D artworks are Vivianne Miedema, Arsenal footballer; Eniola Aluko, footballer and commentator; Francesca Brown, footballer and chief executive of Goals4Girls; Ellie Goldstein, dancer and model; Emily Scarratt, rugby player; Tanya Compas, youth worker and activist; Asma Elbadawi, basketball player, poet and activist; and Sherrie Silver, dancer, choreographer and UN advocate.
Each statue was created from a 3D scan that was 3D printed in an environmentally responsible way, using sustainably recycled marine farmed waste plastics from UK oceans.